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camping, Michigan, outdoors, summer, swimmimg -

Entrepreneurship can be challenging and the truth is that we're all scared. I write about what scares me about being an outdoor brand and the way in which doing the work is everything I never dreamed of but wished I had.

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How a black woman evolves into an outdoor bran by accident or was it fate? As much as the outdoor industry has historically had a bad wrap when it comes to inclusivity, despite all that people like myself are finding our way back to the outdoors because we genuinely love it.

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camping, Michigan, outdoors, summer, swimmimg -

Charlotte's reflection on the impact of summer camp as the beginning of her love of the outdoors.

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